First thing anyone asks after introducing the idea behind Challengr is ‘what makes you different?’ The technical translation of what they are really asking for is: ‘what are your value propositions?’
I always had a quick answer to this, but the answer was never really the same every time. Early on, I figured I should really nail this down and just write out what I thought were the concrete value props so I would be a little more consistent in my messaging.
So here they are, Challengr’s Value Propositions:
Personality first, Looks second — The largest items on the discover page are the Challenge cards, so you catch people’s attention with the creativity / interest / uniqueness of your challenge, not just your face. Yes you definitely still can see what the person looks like before responding, it just isn’t the leading trait for discovery.
Less anxiety to post — No need to come up with clever user profile text to stand out. “Talk about yourself” is actually a pretty difficult thing to do, especially when you only have a paragraph to do it in. Instead, you can search and browse through all the different Challenges until you find one that you relate to and your response can do the talking for you. It is pretty straightforward to respond to “What was the last podcast you listened to?”
No pick up lines — Your response to a Challenge is your pickup line, and better still, it is directly answering a call to action by the other person. After they like your Response and you start direct messaging, instead of ‘hey’ the opening is a conversation about the response… a lot more interesting and more likely to result in a date.
Less Ghosting, More dates— Since matching requires a little bit more effort than a simple swipe and revolves around a shared interest (Challenge), matches filter out people who simply want the ’ego boost’ that comes from a match.
Get exactly what your looking for — We don’t generate ‘matches’ for you, we empower you to do it yourself through presenting Challenges you can relate to from users who fit your preferences. Are you really into Dungeons and Dragons? Just search for it and find some Challenges that ask about your most dangerous quest!
Niche based dating in general dating app — Not every niche can be represented by a dating app usually due to lack of critical mass of users. When you search for Challenges by hashtag, you can turn Challengr into the niche dating app of your choice with the larger user base of a general interest dating app.
Filter out the noise — Since direct messaging is not allowed until a response to a Challenge is ‘liked’, women won’t be bombarded with inbox messages.
Total Privacy Control — On Challengr, you are invisible if you do not create a Challenge or Response. Feel free to browse for as long as you want until you find just the right Challenge to respond to. When you respond to a Challenge you are still invisible to everyone on the platform except for the person who you are responding to. The only time you are generally visible to other users are through your Challenges, so if you never create a Challenge, only people you decide to respond to will ever know you are on the app.
That’s a lot… and certainly longer than the attention span of a typical user. But how do you go about trimming the message? As the creator of this app, that is like asking a parent which of their children are they going to brag about? So I didn’t pick which one was more important, I just asked the world (or at least a hundred people in the world).
It turns out there are a couple services out there that will let you survey any demographic of person you want and give you the results in just a couple weeks. I settled on people fish for this project. I whipped up a quick google forms survey that asked questions that would help me rank these value propositions and sent it over to them. They converted my google form into their own little system and we were off to the races. 60 single women and 40 single men between 25–35 later and we have results!
So now when I talk about the value propositions I do so in the order the people indicated. That order so happens to be the order I listed them above (Personally I was surprised privacy control was at the bottom).